Campaign Manager

The Campaign Manager tab contains the following tabs: Campaigns, A/B tests, and Groups.

Campaigns

Campaigns tab is used to create and customize each Ad served to your audience, set up targeting, bid strategy, determine the budget and A/B test.

Each Campaign on the list shows the basic information and performance data, such as:

• campaign status

• campaign name

• account associated with the campaign

• creator of the campaign

• campaign score

• impressions

• clicks

• spam clicks

• CNV

• click through rate

• publish button

Choose Edit and select the wanted campaigns to Change status, Publish or Delete.

You are able to Search through Campaigns and Filter them according to their status, account, group, publish status and type.

Create a Campaign

Please follow this step-by-step guide to create a campaign:

Step 1. Select the Campaigns tab

Step 2. Add a new Campaign

Step 3. Fill in the information required:

• Add a Name for your campaign

• Select the Account from which the financial resources will be allocated

• Connect it to an External demand or leave it unselected for internal marketing strategy

• Choose the Pricing model

• Determine Score for the relevancy of the campaign amongst other campaigns with the same criteria
  Note: The default value of Score for Campaigns is set to be 50.

Step 4. Confirm the changes.

Edit Campaign

Please follow this step-by-step guide to edit a Campaign:

Step 1. Select the Campaigns tab

Step 2. Choose the Campaign you want to edit

Step 3. Edit the following:

• name
• status
• score
• start date
• end date
• groups

Note: CampaignID is a unique ID across all platform.
Each campaign can be assign to a Group for a more efficient targeting.

Note: Each change made regarding the campaign won’t be implemented until it’s published.

Publish button can be found in two places:
1. In the list view of your campaigns, as the last parameter in the column (red icon with two white arrows on it)

2. When you click on the specific campaign and make a change - the publish button will appear in the upper right corner (next to the copy button)

Basic

The Basic tab in Campaigns displays information related to the campaign.

Campaign ID is a unique platform-wide id.

Pricing Model (CPC, CPA, CPM) - a model based on which pricing is calculated. This model is defined when creating a campaign, and it is not possible to edit it later.

Start Date and End Date

Name - the name of the campaign that is assigned when creating a campaign, and it can be edited. The campaign name makes it easier for users to navigate, although using id as a search parameter is a better way because of the uniqueness of the number.

The complete list of Campaign statuses:

Note: If the Account related to the Campaign is active, the campaign will be active by default. Depending on whether the campaign has reached the limit or if the account has reached the limit, a messages will be shown in the form of icon next to the campaign/account status.

Type

Score - The higher the Score, the better the chance that the campaign will be successful. By default, it is set to 50.

Account - Each campaign must be linked to an Account.

Account Status - shows the current status of the Account associated with the campaign and can be edited on the Accounts tab. Account status can be Active, Verification, Rejected, Paused, Inactive, Archived, Hourly limit, Daily limit, Monthly limit and Lifetime limit.

Created By - shows the user who created the campaign.

Created - represents the date and time the campaign was created.

Groups - is a set of groups in which a particular campaign is located.

Audience

Please follow this step-by-step guide to set up Audience targeting for your Campaign:

Step 1. Inside each campaign there is an audience tab

Step 2. Add audience

Step 3. Select an audience type for a more specific segmentation

Delete each item by selecting Edit and remove the wanted audience fragments

Step 4. Confirm the changes.

Type of Audience

Type of audience you want to reach:

Keyword rules

Keyword writing rules:

• The keyword must contain at least 3 and maximum of 150 characters

• In OR guidance, a pipe is used instead of a comma (pipe symbol: | )

• Enter is used for AND guidance

• An exclamation point is used for negative keywords targeting

• Allowed characters are: a-z, 0-9 and underscores (_)

Keyword features:

• SubID is a numeric string, and keywords have multiple matching parameter

• They do not have an IS / IS NOT function

• Keywords are case-insensitive

• Spaces ( ) are ignored and changed with underscores (_)

• The maximum number of keywords that can be added to the targeting is 20

• The maximum number of keyword lists that can be added to the target is 10

Meaning of parameters:

• One word targeting - type the keyword you want to match

Example: Cars
Only campaigns with the keyword Cars will be targeted.

• Two word targeting - type the keywords in two rows and separate them with enter

Example: Cars, Moto
Only campaigns with keywords Cars and Moto will be targeted.

• Three terms targeting - one of which has OR citation

Example: Cars | bicycle, Moto
Only campaigns based on Cars OR bicycles will be targeted, but with the obligatory presence of Moto in targeting.

• Two terms targeting - one of which has a negative keyword which preceded by an exclamation mark

Example: !cars, Moto
Only campaigns with the keyword Moto will be targeted, but WITHOUT the presence of cars in the target.

Wildcard matches:

• Targeting everything that ends with a certain keyword

Example: %juice
Campaigns will target only words like juice, apple_juice, but will NOT target a word like juice_bottle.

• Targeting only words that start with a word

Example: juice%
Campaigns will target only words like juice, juice_bottle, but will NOT target a word like apple_juice.

• Targeting everything that has a word in it

Example: %juice%
Campaigns will target only words like juice, juice_bottle_apple_juice and juicer.

• Targeting everything that doesn’t have a word in it

Example: !%juice%

• Targeting everything that doesn’t end with a word

Example: !%juice

• Targeting anything that doesn’t start with a word

Example: !juice%

Note: Don’t forget to publish campaigns after entering the keyword.
Each change made regarding the campaign won’t be implemented until it’s published.

Creatives

To add a creative to an internal/external campaign, click the Add button on the Creative tab within the campaign.
Within the internal campaign, it is possible to add Dynamic native and Web push object creative, while for external campaigns, it is possible to add Dinamic native external demand or Web push external demand creative.

You can choose one of the following statuses for your creatives:

• Active
• Verification
• Reject
• Paused
• Inactive
• Archived

Add Creatives

Please follow the steps below to add a Creative for your campaign:

Step 1. Inside each campaign there is a creatives tab

Step 2. Add a Creative

Step 3. Select the type of creative:

• Dynamic native
• Web push object
• Dynamic native external demand
• Web push external demand

Copy Creatives

Ocamba allows you to copy pre-existing creatives. This is very useful when you need to create a creative that is similar to an old one, previously made. By copying the creative, you create a second version of it.

To copy the creative, click on the copy button in the upper right corner or on the copy icon next to the creative in the Creatives card.

You will be asked to name your new creative.

Edit Creatives

To edit a creative, click on it and make the desired changes. Once you are done with editing, click on the confirm button.

Note: Each change made regarding the campaign won’t be implemented until it’s published.

Types of Creatives

Types of Creatives are:

• Dynamic native
• Web push object
• Dynamic native external demand
• Web push external demand

Dynamic native

Follow the steps below for a Dynamic native creative:

Step 1. Fill in the creative name

Step 2. Choose the Title which will be shown as a part of that Ad

Step 3. Choose an Image for the add (HTTPS://)

Step 4. Choose the Data objects by clicking on the Plus icon and the drop-down menu will appear

Step 5. Data objects are built-in and can be following parameters:

• sponsored

• description

• description 2

• rating

• likes

• downloads

• price

• sale price

• phone

• address

• display URL

• Call to Action text

• Banner

Step 6. Insert the domain of the advertiser that provided the add

Step 7. Paste the Landing URL and/or select the option by clicking on the icon in the Landing URL field (Maximum for Landing URL is 2048)

Step 8. Set the target method for the ad appearance:

• _blank

• _self

• _parent

• _top

Step 9. Set the tracking pixels to track the users behaviour (up to three pixels)

Step 10. Determine the status of the creative. The options are: Active, Verification, Rejected, Paused, Inactive or Archived

Web push object

Follow the steps below for a Web push object creative:

Step 1. Choose the name for the Creative

Step 2. Add the title - the main textual aspect that will be the most visible to the user

Step 3. Add body - a further description and bride title-related textual addition (ie. notification content)

Step 4. Insert an image - image address that will be the main visual attribute presented to the user (HTTPS:// is allowed)

Step 5. Choose the Icon URL that will be a secondary visual attribute presented to the user (HTTPS:// is allowed)

Step 6. Paste the landing URL - page address where the user will land after a click on it (HTTPS:// is allowed) - (Maximum for Landing URL is 2048)

Step 7. Add up to two Acton buttons. The components of Action buttons:

• action button - content of the button that is presented to the user

• action button icon - the URL address of the icon that is presented together with the content of the action button (HTTPS:// is allowed)

• action button URL - the URL address where the user will land after clicking on the action button (HTTPS:// is allowed)

Step 8. Define the notification options. The options for push notifications:

• Type tag - one of the categories from IAB 2.5

• Vibration pattern - a parameter related to the vibrations that will occur after receiving a push notification. It is expressed in milliseconds in the following way vibration-pause-vibration, where the middle parameter is the pause between two vibrations

• Renotify - by which we change an outdated notification whose time is no longer relevant with fresh information and all that in a silent method (on/off principle)

• Request interaction - if this option is enabled, after sending notification users have to act (ie click on one of the CTA buttons). It is available for desktop users only

• Silent - also an on/off option, which sends a notification to the user without waking the screen, making a sound and vibration. Applies to mobile users only

• Badge - monochromatic mini-icon (HTTPS:// is allowed). Most often, it is used to show from which application comes notification

Step 9. Decide the Status of the creative.

Step 10. Confirm the changes

Dynamic native external demand

Follow the steps below for a Dynamic native external demand:

Step 1. Fill in the creative name

Step 2. Choose the Title which will be shown as a part of that Ad

Step 3. Choose an Image for the add (HTTPS://)

Step 4. Choose the Data objects by clicking on the Plus icon and the drop-down menu will appear

Step 5. Data objects are built-in and can be following parameters:

• sponsored

• description

• description 2

• rating

• likes

• downloads

• price

• sale price

• phone

• address

• display URL

• Call to Action text

• Banner

Step 6. Insert the domain of the advertiser that provided the add

Step 7. Paste the Landing URL and/or select the option by clicking on the icon in the Landing URL field (Maximum for Landing URL is 2048)

Step 8. Set the target method for the ad appearance:

• _blank

• _self

• _parent

• _top

Step 9. Set the tracking pixels to track the users behaviour (up to three pixels)

Step 10. Determine the status of the creative which can be Active, Verification, Rejected, Paused, Inactive or Archived

Note: When you change the toggle button from red to green it will show the data that you entered instead of the partners configuration.

Inside the creatives you can also configure and use macros. Through this tool you can change specific partner fields, and the options are: upper, lower, append and prepend.

• upper() - function allows to convert all letters to uppercase ${lower(EXT_TITLE)}
• lower() - function allows to convert all letters to lowercase ${lower(EXT_TITLE)}
• append - function allows to add text after partners configuration ${EXT_TITLE+“Hello”}
• prepend - function allows to add text before partners configuration ${“Hello”+EXT_TITLE}

Note: You can use these macros on the following fields: Title, Body, Landing URL, Description and Icon.

Web push external demand

Follow the steps below for a Web push external demand creative:

Step 1. Choose the name for the Creative

Step 2. Add the title - the main textual aspect that will be the most visible to the user

Step 3. Add body - a further description and bride title-related textual addition (ie. notification content)

Step 4. Insert an image - image address that will be the main visual attribute presented to the user (HTTPS:// is allowed)

Step 5. Choose the Icon URL that will be a secondary visual attribute presented to the user (HTTPS:// is allowed)

Step 6. Paste the landing URL - page address where the user will land after a click on it (HTTPS:// is allowed) - (Maximum for Landing URL is 2048)

Step 7. Add up to two Acton buttons. The components of Action buttons:

• action button - content of the button that is presented to the user

• action button icon - the URL address of the icon that is presented together with the content of the action button (HTTPS:// is allowed)

• action button URL - the URL address where the user will land after clicking on the action button (HTTPS:// is allowed)

Step 8. Define the notification options. The options for push notifications:

• Type tag - one of the categories from IAB 2.5

• Vibration pattern - a parameter related to the vibrations that will occur after receiving a push notification. It is expressed in milliseconds in the following way vibration-pause-vibration, where the middle parameter is the pause between two vibrations

• Renotify - by which we change an outdated notification whose time is no longer relevant with fresh information and all that in a silent method (on/off principle)

• Request interaction - if this option is enabled, after sending notification users have to act (ie click on one of the CTA buttons). It is available for desktop users only

• Silent - also an on/off option, which sends a notification to the user without waking the screen, making a sound and vibration. Applies to mobile users only

• Badge - monochromatic mini-icon (HTTPS:// is allowed). Most often, it is used to show from which application comes notification

Step 9. Decide the Status of the creative. It can be: Active, Verification, Rejected, Paused, Inactive or Archived

Step 10. Confirm the changes

Note: When you change the toggle button from red to green it will show the data that you entered instead of the partners configuration.

Inside the creatives you can also configure and use macros. Through this tool you can change specific partner fields, and the options are: upper, lower, append and prepend.

• upper() - function allows to convert all letters to uppercase ${lower(EXT_TITLE)}
• lower() - function allows to convert all letters to lowercase ${lower(EXT_TITLE)}
• append - function allows to add text after partners configuration ${EXT_TITLE+“Hello”}
• prepend - function allows to add text before partners configuration ${“Hello”+EXT_TITLE}

Note: You can use these macros on the following fields: Title, Body, Landing URL, Description and Icon.

A/B Test

For active creatives, it is possible to create an A/B test to check which is the most adequate creative to display to the target audience. All created A/B tests within the campaign are located on the A/B test tab, where you can see basic information about the specific A/B test (Start on, End on, which campaign it belongs to, what its status is).

Note: By default, the ab test is inactive.

To create an A/B test within campaigns, you need to do the following:

Step 1. In the Test Name input, you need to enter a name for the test.
Step 2. Determine the time for how long the test will last (Start on, End on)
Step 3. Stickiness - If it’s on, when the user receives a variation of the ad, they will continue to see the same variation.
Step 4. Control Group - All currently active creatives are selected here.
Step 5. Audience
Step 6. Finally, click the Confirm button, and the A/B test configuration will be saved.

When you open an existing A/B test, you can edit the following:

• Test Name
• Status - can be Active, Inactive, Finished
• Start On and End On
• Stickiness
• Variations
• Audience

Variations

Within Variations tab it is possible to see control group, where you will be shown the percentage of traffic distribution on the specific creative (if there is a distribution on the creatives themselves). It is possible to add variations to creative control by clicking the Add button (maximum of 3 variations in addition to the control variation).

Note: Under the Control Group, you can see a control creative that cannot be edited.

To add a variation, it is necessary to fill in the name of the test variation. Then, if the variation is added to Native creative, you can add the following within the Test Subject: Title, Image, Data Object (Sponsored, Description, Description 2, Rating, Lakes, Downloads, Price, Sale Price, Phone, Address, Display URL, Call to Action text, Banner) and Landing URL. But, if the variation is added to Push creative, you can add Title, Body, Image, Icon URL, Landing URL, Tag type & Renotify, Vibration pattern, Require Interaction, and Silent.

To start the test, you need to save the changes previously made by clicking the Confirm button, and after that, you need to publish the campaign by clicking the Publish button.

Note: To run the test, there must be at least one variation and control creative.
Note: When you change the toggle button from red to green it will show the data that you entered instead of the partners configuration. The fields that you can override are: Title, Body, Image, and Icon URL.

Audience

Within Audience tab, it is possible to add an audience for the A/B test to select the target group. Available Audiences within A/B tests are Country, Browser, Region, OS, Time, SubID, Category, User Data, Device Tracking, Device Type, Device Manufacturer, Tags, User Age, IP, Zone, Page, Has User Data, Keyword.

Stats

Within the Stats tab, you can see statistics for all variations, based on which you will edit and adjust your creative. Statistics are presented in tabular form, and data are presented based on selected dimensions and metrics.

The user can select any offered Dimensions (Creative ID, Creative and AB Test Variation Name, and User Language) and Metrics (Served, Impression, Click, Spam click, Total click, CTR, Conversion, Income, Expense, Revenue, and Expected Income).
Next to the calendar, there is a button to Refresh statistics. It is possible to set an automatic refresh that would be performed for a certain period (30s, 1m, 5m, 15m, 30m, 1h, 2h, 1d) by selecting the desired option from the dropdown menu.

If there is an active test on the campaign, a warning icon will appear in the upper right corner next to the Copy and Delete buttons - “Direct or indirect changes in the campaign can impact results of active A/B tests. These changes include but are not limited to the following tabs: Basic, Audience, Creatives, Bids, Limits, and Pricing.”

Note: If you want to turn off the test, you can delete it or change the status of the test to Finished. When you save the test status as Finish, you can no longer edit that test.

Bids

Once you have successfully created the Campaign, go to the Bids card, you will be presented with the default screen and values.

Everything shown is configurable, and you can easily edit it by clicking on the pen icon or the Add button to add new bid modifiers.

Max Value

Add a max value by clicking on the Pen icon right next to it.

If the Max value is not set, the rules from strategies and modifiers will be employed.

Bid Strategy

Click on the pen icon in the Bid strategies/System and choose a bid strategy system that you had previously set in Bid strategies.

A drop-down list will be shown to you to choose the wanted Bid strategy for either CPM or CPC by clicking on it.

Note that the strategy you set to be the default in bid strategy will be shown here.

You will have to choose one default strategy for CPC and one for CPM.

If you wish to set a different bid strategy than the default one, click on it in the drop-down menu.

Bid Modifiers

Click on the Add button in the Bid modifiers and choose a bid modifier previously created in Bid modifiers.

A drop-down list will be shown to you, and you will choose the wanted Bid modifier by clicking on it.

To set the default bid modifier, go to the Bid modifiers tab.

You can add multiple bid modifiers per campaign.

Note: Each change made regarding the campaign won’t be implemented until it’s published.

Limits

After creating a campaign, you might want to add Limits to it.

Limit your campaign in two ways:

• by finances

• by frequency

Finance

Add Finance for your Campaign by clicking on the Add button in the Finance window.

Fill in the required information regarding your budget and determine the time period (Hour, Day, Month, Lifetime) and type of budget (Income, Expense).

The finance is set to work in budget per period and type manner.

When you’ve added Finances, you will see them in the list view under the Limits card.

To add more - click on the Add button

To delete a Finance - click on the red bin icon in the column

Frequency

Add Frequency to your campaign by clicking on the Add button in the Frequency window.

Fill in the required information regarding your limit and determine the time period (Hour, Day, Month, Lifetime) and type (Impressions, Clicks, Conversions).

The frequency is set to work in limit per period and type manner.

The type window can be set to be either impressions, clicks or conversions.

Added Frequency will be shown in the list view under the Limits card.

To add more - click on the Add button

To delete the Frequency - click on the red bin icon in the column

Note: Each change made regarding the campaign won’t be implemented until it’s published.

Pricing

Add pricing for your campaign from the Pricing card in Campaign’s editor.

Step 1. Click on the Add button

Step 2. Choose the wanted currency from the drop-down menu

Step 3. Determine the Base price

Step 4. Choose if you want your conversion to be repeated

Step 5. Click on the Confirm button

Optional: Add price per country configuration by clicking on the Add symbol.

Then, select one or more countries from the drop-down menu and set a price.

When done, you will be able to see and edit the pricing.

Note: Repeated conversion is a calculation of conversions on the campaign. When it’s turned off, it calculates one individual conversion that wasn’t repeated. While if you turn it on and trigger the exact/same conversion, it will calculate it again.

Now that Pricing is created, you will see it when you click on the Pricing card.

Here, you will get access to the Conversion setting that allows you to determine conversion price per country.

The tag is used for tracking user actions.

Conversion determines the wanted pricing model.

Once the changes are done, click on the Confirm button.

To cancel the edits click on the Cancel button.

Note: Each change made regarding the campaign won’t be implemented until it’s published.

Stats and Pricing modifier by Category

If you want to get statistics by Category, you will need to pass the parameter, i.e. &cat=iab1-3 in the request.

If there is no defined targeting of Categories on the Zone Audience, the request with the additional parameter &cat=iab1-3 will pass. A new result is shown in the stat tab.

But, if you have a Category defined in Zone Audience and it is set differently from the one in the request, it will not change the statistics because the request did not match the Zone Audience.

In the Designer report, if you choose Adex Advertiser, Adex Publisher or Adex Click sources, you will be given new dimensions (IAB category id, IAB category name and IAB category group id).

Stats

Campaign statistics provides a better insight into the performance of the campaign itself. It can be reached by clicking on Campaigns on the main menu, and then after selecting the desired campaign, click on the Stats tab. Statistics are presented in tabular form based on previously chosen dimensions and metrics.

The user can select any offered Dimensions (Creative, Creative ID and User Language) and Metrics (Served, Impression, Click, Spam click, Total click, CTR, Conversion, Income, Expense, Revenue, and Expected Income).

Next to the calendar, there is a button to Refresh statistics. It is possible to set an automatic refresh that would be performed for a certain period (30s, 1m, 5m, 15m, 30m, 1h, 2h, 1d) by selecting the desired option from the dropdown menu.

Note: CTR is calculated as follows: Total click/Impressions

A/B Tests

Within the A/B Tests tab, you can see all created A/B tests. Within the list, you can see: Status, Name, Campaign ID, Start on, and End on. When you open a certain test, you can see all the information related to that test, such as Name, Status, Start on, End on, Stickiness, Variations, Audience, and Stats.

Note: Editing and creating a test can only be done within the campaign itself, after which it is necessary to Publish it.

Groups

When you click on the Groups option, you will be presented with two tabs - Tags tab and Application tab - with a list of your groups and apps. In the Tags tab you can see a list of all your Tag groups which you can preview, edit, customize and remove groups. The difference between the mentioned tabs is that you can sort your tags within one group in Tags tab by status and name.

Delete a Group - click on the red bin icon next to it.
Search through Groups - click on the magnifying glass icon.
Edit Groups - click on the Edit button in the upper right corner.

Add a Group

Please follow this step by step guide for creating new group:
1. Go to the Campaign Manager/Groups and click on the Add button in the upper right corner.
2. Create a name for your group and keep in mind it should be meaningful and easy for you to remember and find.
3. Customize the group by choosing its colour from the pre-set group of colours or pick a custom colour from the customer colour picker option.
4. Assign tags to your group.
5. When you are done click on the confirm button.

Edit a Group

We have created a group in the next section as an example.

If you forgot to add the Campaign or you have created a new one in the mid-time, you can easily add them to the group by clicking on the Assign campaigns button.

When you have selected the Campaigns you want to add to the group click on the Confirm button.

If you did it by mistake, click on the Cancel button.

To unassign the Campaign click on the Bulk option and selected the Campaign you want to unassign.

Once you’ve selected all the Campaigns you want to unassign click on the unassign button from the drop-down menu in the Bulk.