Conversion Manager tab allows you to set up S2S Conversion tracking and Conversion pixels.
A Conversion pixel is a piece of information written in a single pixel on a single Web page, which is triggered and sends information to the server when accessing that Website (C2S).
This pixel sends information about the user to the server, in order to receive feedback from the server and serve the appropriate advertisement.
Conversion tracking does the same thing as a Conversion pixel, but it is triggered internally, i.e. communication takes place between two servers (S2S).
The Conversion manager/Conversions tab allows you to preview list of conversion and view its basic information. Moreover, here you can add new and edit existing conversion.
Please follow this step-by-step guide to configure a conversion:
1. Name the conversion
2. Choose a method (S2S or Pixel)
3. Determine if you want to be notified if a conversion for the same user occurs multiple times
4. Click on the Confirm button
5. You will be redirected to the Conversions list view
Edit - click on the Conversion you wish to modify and assign an event
Delete - click on the red bin in their column
Inventory of all your Events with it’s basic information, such as:
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