Audience Segments

Segment user by their country, region, language, OS, browser, tag, user, user data, user age and group they belong to. Ocamba offers standardised user targeting through groups and advanced user targeting through built-in filters.
Each segment has its own name that you assign to it, as well as the current status or activity of that segment.


Delete an Audience Segment - click on the red bin icon next to it

Search through Audience Segment - click on the magnifying glass icon

Filter Audience Segment - click on the filter icon

You are able to filter Segments only according to their status.

Note: Engage users with high click ration with the usage of clicker logic (user data/custom attributes).

Create Segments

Create sub-groups of users based on a common criteria.

Segments are sub-groups of your audience that are created by the criteria you define (countries, regions, languages, OS, group, etc).


Choose the name for a segments you are creating and target users via filters options.

You can change the status of the segment by toggling the button status from Active to Inactive.

Target users via various filtering options:

  • countries,
  • regions,
  • languages,
  • OS,
  • browsers,
  • accounts,
  • application,
  • tags,
  • tag group,
  • application group,
  • user,
  • user age and
  • user data.

Every filter you choose will have the exact or negative (IS / IS NOT) parameter for each fragment unit.

Edit Segments

Each segment you create is dynamic and can be modified at any time.

Please follow this step by step guide to edit your segments:

1. Go to the Audience tab and click on the segment you wish to change. Here, click the Edit button.


2. Change targeting options, by simply clicking on the Edit button.


3. In the edit mode you can add or delete filters.


4. Click on the confirm button.

Note: The changes will appear in the Audience segment list overview.

Audience Filters

Filters are keys/values that you use to describe and target a user.

Ocamba SDKs automatically collects some properties from user devices:

1. Country - based on the Country of the user’s IP address
Example: Germany, France, Spain, etc.

2. Region - based on the Region of the user’s IP address
Example: Morava, Acre, Sumadija, etc.

3. Language - the language setting of the device OS
Example: Serbian, Chinese, English, etc.

4. OS - based on the operating system and OS version that they are browsing
Example: Android - Donut (1.6), iOS (12.4), etc.

5. Browser - based on the browser that they clicked on
Example: Chrome, Firefox, Safari, Opera, etc.

6. Accounts - Whichever Account is targeted will include the tags associated with that Account,

7. Applications - Targeting by App, we can enter applications that we do not have predefined and are already saved in a group,

8. Tags - from which app the user came,

9. Tag Group - Targeting a group of tags,

10. Application Group - Targeting a group of apps,

11. User - by user ID,

12. User Age - the date and time of user’s subscription and

13. User Data - based on the custom values for your users
Example: name=Jared, nickname=Jar, clicker=true


Note: Every filter you choose will have the exact or negative (IS / IS NOT) parameter for each fragment unit.
User age is a defined fragment with fragment units FROM / TO.
FROM determines the lower limit user age range and TO defines the upper limit user age range. Values are expressed in days.

Note: Also, the search functionality for custom user data has been added. We thereby accelerated the custom data search process.