The Users tab on the Hood app shows a list of all users who have previously been or are still subscribed. In the list of users in the upper left corner, there is a filter through which it is possible to filter users by tags, status, country, OS, browser and first session date.

Within the Users card, there is a list of users with basic information such as Client ID, User agent, Tag Name, App Name, First session, Last session, Total sessions, Total pageviews and Goals.


Also, next to the Client ID on the left is a comment icon. Clicking on it displays a pop-up in which it is possible to enter a string of a maximum size of 100 characters. Clicking on the Confirm, the comment icon will change to indicate that the comment has been added.

Sending a message to the User is possible via the Send Message tab within the User or by clicking on the arrow (at the very end of the user queue) that opens the drop down menu with the Send Message option. It is necessary to either import the message if it was previously created within the Message Templates tab or create a new message in which it is mandatory to fill in the Title and Landing URL. By clicking on Confirm, the message will be sent to the User.


It is possible to unsubscribe the User by clicking the Unsubscribe button from the drop-down menu.

The Overview tab (or View User from the drop-down menu) provides more detailed user input, i.e. displays more detailed information about the User.


User Profile:

  • User ID - a unique user id. The dot divides the id into a timestamp and a random part.
  • Tag - The site where the tag is implemented.
  • App name - The site from which the User came.
  • First Session Date - The date when the User first appeared, i.e. when the session started.
  • Last Session Time - the time when the session last started.
  • Traffic Source - Can be Paid or Direct. Those that are Paid have UTM parameters in them.


User Device:

  • Time Zone - User time zone.
  • OS - Operating system of the User’s device.
  • Country - The country from which the User is.
  • Region - The region from which the User is.
  • City - The city from which the User is.
  • Browser - The browser used by the User on the device when subscribing.
  • Language - Set the language on the User’s device.
  • Connection - the type of connection.



  • Ad Served - How many times an ad has been served.
  • Ad Impressions - How many times the ad is shown.
  • Ad Clicks - the number of clicks on the ad.
  • Ad Spam Clicks - the number of spam clicks.
  • Ad Conversions - number of conversions.
  • Total Sessions - number of total sessions.
  • Total Pageviews - the number of pages within the site.
  • Cost - the price of the User.



  • Push Subscription Time - the time when the User subscribed.
  • Push Unsubscription Time - the time when the User is unsubscribed.
  • Push Last Touched - the time when the User was last awakened.
  • Push Status - unsubscribe 0, subscribe 1.
  • Push Wokenup - the number of times a user is awakened.
  • Push Click - the number of times the User clicked.

On the History tab within the User, you can see all the steps performed by the User, i.e. the User’s activity.
Some of the data that can be recorded as user activities are:
View - when a user visits a web page
Dialogue Accepted - when a prompt is displayed to the User
Allow - by clicking on Allow, the User becomes subscribed

Ocamba User Migration

Once you have added your app to the Ocamba platform according to the documentation, please follow the steps below in order to migrate your web-push users from the current solution to Ocamba.

1. Replace the tag of the solution you are currently using via Ocamba Hood tag on the website by pasting it into the HTML code on every page of your website by following the next steps.

  • Add your Ocamba Hood Tag - Path -> /hood/tags/add


  • Copy Ocamba Hood Tag - Path -> /hood/tags/view/?id=****&tab=Web


Note: We recommend inserting it in the HEAD of the page if possible — the code is non-blocking and will not affect page load.
Note: Hood TAG must be placed directly on the page you intend to track. Placing it in a hidden iframe or deploying it within the tag management system will prevent certain tags from working accurately.

2. Download the Ocamba Service Worker file and paste it to the root directory of your website and remove the tag and SW file of the solution you are using at the moment.

  • Download Ocamba sw.js file -> Path: /hood/tags/view/?id=****&tab=Web


Note: Ocamba tag and SW file are not invasive and can be inserted without removing the tag and SW of the current solution you are using. However, removing the tag and SW of the current solution being used is recommended.

3. Once the web-push user is returned to the origin site (a site where the user was initially subscribed), the Ocamba SW will be deployed. This silent migration does not require a user to subscribe again, and users will not have a cognition of the migration.

Note: Due to the lack of information on how tag and Service Workers of other solutions work, removing the tag and Service Worker of the solution you currently use is highly recommended before adding Ocamba Hood Tag and SW. Multiple tags and Service Workers shouldn’t be deployed simultaneously.