Segment user by their country, region, language, OS, browser, app, user, user data, user age and group they belong to.
Ocamba offers standardised user targeting through groups and advanced user targeting through built-in filters.
Each segment has its own name that you assign to it, as well as the current status or activity of that segment.
Delete an Account - click on the red bin icon next to it
Search through Accounts - click on the magnifying glass icon
Filter Accounts - click on the filter icon
You are able to filter Segments only according to their status.
Note: Engage users with high click ration with the usage of clicker logic (user data/custom attributes).
Create sub-groups of users based on a common criteria.
Segments are sub-groups of your audience that are created by the criteria you define (countries, regions, languages, OS, group, etc).
Choose the name for a segments you are creating and target users via filters options.
You can change the status of the segment by toggling the button status from active to inactive.
Target users via various filtering options:
Every filter you choose will have the exact or negative (IS / IS NOT) parameter for each fragment unit.
Each segment you create is dynamic and can be modified at any time.
Please follow this step by step guide to edit your segments:
1. Go to the Audience tab and click on the segment you wish to change. Here, click the Edit button.
2. Change targeting options, by simply clicking on the Edit button.
3. In the edit mode you can add or delete filters.
4. Click on the confirm button.
Note: The changes will appear in the Audience segment list overview.
Filters are keys/values that you use to describe and target a user.
Ocamba SDKs automatically collects some properties from user devices:
1. Country - based on the Country of the user’s IP address
Example: Germany, France, Spain, etc.
2. Region - based on the Region of the user’s IP address
Example: Morava, Acre, Sumadija, etc.
3. Language - the language setting of the device OS
Example: Serbian, Chinese, English, etc.
4. OS - based on the operating system and OS version that they are browsing
Example: Android - Donut (1.6), iOS (12.4), etc.
5. Browser - based on the browser that they clicked on
Example: Chrome, Firefox, Safari, Opera, etc.
6. App - from which app the user came,
7. Group - the group users belong to,
8. User - by user ID,
9. User Age - the date and time of user’s subscription and
10. User Data - based on the custom values for your partners
Example: name=Jared, nickname=Jar, clicker=true
Note: Every filter you choose will have the exact or negative (IS / IS NOT) parameter for each fragment unit.
User age is a defined fragment with fragment units FROM / TO. FROM determines the lower limit user age range and TO defines the upper limit user age range. Values are expressed in days.
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