Reports

The Reports tab provides a view and insight into your marketing campaign’s performance. Reports analyze data and display them in a table. You can customize the data shown in the Reports by selecting different column options.

To view the desired Report, click on the calendar icon at the top left of the screen and select the period you want.

Click on the filter button next to the calendar button for additional filters. The Report display also can be adjusted by selecting one of the following options: By Hour or By Day.

Also, there is the option of refreshing the Report and automatically refreshing the Report to one of the following options (the 30s, 1m, 5m, 15m, 30m, 1x, 2x, 1d).

Users can modify the tabular display of data depending on which data they want to be pointed out. Data filtering is done via an icon in the right corner that opens the fields that can be selected or removed from statistics data.

Basic

The Basic tab in Reports provides the ability to graphically view statistics for the desired period that the user can define himself. Users can modify the graphical display depending on what they want. Filtration data can be done using the icon in the lower right corner below the graph that opens the fields which can be selected or removed from statistics.

It is possible to select the following metrics: Requests, Served, Fill, Impression, Click, Spam click, Total click, CTR, Conversion, eCPM, Income, Expense, Revenue and Expected income. Through the graphs, it is possible to turn off the display of individual columns that are currently displayed by clicking on the name below the graph. The total data shown in the table is in the last row of the table, for most data it represents the sum of all columns, while in CTR, this figure represents the result obtained as: CTR = total click / impression * 100.

Designer

The Designer tab in Reports provides the ability to view statistics as desired, selecting the period that the user can define himself with the possibility of exporting a report with the extension .csv.

To successfully create a tabular display of statistics, it is necessary to select the desired data (Dimensions and Measures) by dragging it into the ‘Drop here field’. Select dimensions and the metrics differ based on the previously selected option from the drop-down menu, and the options are:

• Push Basic
• Push Stats

After selecting the dimensions and metrics, you can redistribute the desired columns in the Drop field based on what you want to be shown in the Report.
Selected data can be filtered and sorted by dragging from the Dimensions and Measures in the Filters and Order By field and then selecting the specific value.

Click on the Preview button will open the table with the data selected for display. The Report can be exported by clicking the Download button in the upper right corner.