Partners

Introduction to Partners in Hood

The Partners feature in Hood serves as a centralized hub for managing all partners involved in campaigns, offering capabilities to monitor performance, streamline partnerships, and enhance collaboration.

This feature supports both Advertiser and Publisher partnerships, enabling users to efficiently set up, track, and optimize relationships across different campaigns and deal types.

With Partners, Hood empowers businesses to leverage collaborative efforts, maximize Return on Investment (ROI), and strategically align with high-performing partners.

Partners in Hood

Through the Partner Management Dashboard, users can view, categorize, and analyze partners by various performance metrics, making it easy to assess value and ROI contributions from each partner.

Partner Types and Roles

Partners in Hood can be segmented by their role in the transaction:

Advertiser: Represents partners who fund and drive campaigns, seeking to achieve specific outcomes like conversions, leads, or increased engagement. Advertisers are primarily focused on maximizing their return on investment and reaching defined campaign objectives.

Publisher: Refers to partners who support the campaign by offering access to audiences or platforms that help drive engagement. Publishers may provide insights into audience interactions and contribute resources necessary for campaign success.

This segmentation helps users tailor deals and campaigns to fit specific business objectives and manage partner relations effectively.

Deals Payment Conditions Example

Step 1: Adding a Partner

Naming Your Partner

Each partner requires a unique name to ensure easy identification across campaigns, reports, and deals.

Partners Name & Description Fields

Enter a unique name for each partner to facilitate organization and tracking across different campaign elements.

The Partner Description field allows you to provide a brief overview or background of the partner. This information can include details such as the partner’s area of expertise, their business goals, or any unique attributes that distinguish them from other partners.

A clear and informative description can assist users in identifying the partner’s role and value within the context of campaigns and deals.

Use this field to provide a concise summary of the partner’s background, role, or unique attributes.

Assigning a Partner Manager

Partners can be assigned a Partner Manager within the Ocamba platform, ensuring that all interactions and management tasks are centrally handled by a designated user. This field simplifies accountability and helps maintain clear points of contact.

Partner Managers Field

Assign a Partner Manager to streamline communication and task management for each partner.

Partner Status

The Partner Status field defines the current operational state of each partner. Options include:

Active: Partner is currently operational and engaged in campaigns. Inactive: Partner is temporarily disengaged. Pending: Awaiting completion of initial setup. Suspended: Temporarily disabled due to policy or performance issues. Terminated: Permanently removed or no longer operational.

Step 2: Setting Partner Deal Preferences

Each partner can be associated with specific deal structures and pricing models. These preferences streamline deal selection during campaign setup, ensuring consistent pricing and metrics aligned with the partner’s strategic goals.

Assigning Partners to Deals Field

Define preferred deal structures for each partner to enable seamless integration during campaign setup.

Step 3: Tracking and Performance Metrics

Hood provides robust tracking and performance metrics for each partner, allowing users to monitor engagement, conversions, and ROI effectively. Key performance indicators (KPIs) include:

Conversions: Track the volume and quality of conversions driven by each partner. Interactions: Analyze engagement metrics such as click-through rates, impressions, and conversion rates. Revenue Contribution: Monitor revenue generated and compare partner contributions to assess ROI.

Leverage KPIs like conversions and revenue contribution to monitor partner effectiveness and optimize future campaigns.

Step 4: ROI Calculation and Reporting

Hood calculates ROI for each partner based on their financial contribution to campaigns. The ROI widget provides insights into partner profitability, which can be viewed in real-time or by specified date ranges.

ROI Calculation Formula: ROI is calculated as follows:

ROI = (Total Revenue - Total Cost) / Total Cost * 100

This metric aids in evaluating the financial benefits of partnering with specific entities and identifying high-performing partners.

Use ROI calculations to assess partner value and prioritize high-performing collaborations.

Step 5: Partner Insights and Advanced Reporting

To support in-depth analysis, Hood offers advanced reporting tools, which allow users to generate custom reports based on partner performance, conversion rates, and financial metrics. Reports can be tailored using templates and date filters for comprehensive insights.

Partner Activity & Deal Analytics Report

Select custom report templates and apply filters to evaluate partner performance over specific timeframes.

Integrating Partners with Campaigns

During campaign setup, partners can be linked to specific deals, aligning campaign strategies with the partner’s roles and contributions. Partner integration within campaigns ensures that each component aligns with the defined pricing models and tracking systems.

Need to learn more about Campaigns? Check out the Campaigns documentation for detailed guidance.