Engagement Score

In this article, you’ll learn how to:

• configure engagement score thresholds;
• assign scoring values for key profile actions;
• understand how engagement levels work;
• view engagement badges across HoodEngage.

The Engagement Score feature helps you analyze and segment your audience based on how actively profiles interact with your application, website, and communication channels.

Where to Find Engagement Score Settings

To access Engagement Score settings, navigate to:

Settings (top-right corner) → HoodEngage Settings → Engagement Score

Engagement Score location inside HoodEngage settings

Once you click it, the Engagement Score settings page will open.

Engagement Score Overview

The Engagement Score module enables you to categorize profiles into Low, Medium, and High engagement levels based on numeric thresholds. These thresholds are fully customizable, giving you control over how your audience is segmented.

Engagement Score thresholds overview

At the top of the page, you’ll also find a tooltip explaining the purpose of thresholds:

The tooltip explains:

Engagement levels reflect the intensity of profile interaction. Customize thresholds to categorize profiles into Low, Medium, and High Engagement, helping tailor strategies for better retention and satisfaction.

Threshold Configuration

Each engagement level contains a From → To numeric range.

By default, you’ll see three configurable categories:

• Low engagement
• Medium engagement
• High engagement

You can freely edit the numeric values for each range.

Editable threshold ranges for Low, Medium, and High engagement

How Thresholds Work

Every profile in your audience receives a total engagement score calculated from various actions (clicks, purchases, etc.).
Depending on the resulting number, a profile automatically falls into:

• Low → least engaged profiles
• Medium → moderately engaged profiles
• High → highly engaged profiles

These levels can be used to improve segmentation, personalize campaigns, or identify valuable users.

Advanced Settings

To reveal the advanced configuration panel, click Advanced Settings on the right side of the Thresholds section.

When expanded, you will see scoring options for key profile actions:

Advanced Settings options

The actions currently available are:

• Purchase — points added when a profile completes a purchase
• SMS Click — points added for each SMS link click
• Web Push Click — points added for each push notification click

Each of these fields accepts a numeric value. When a profile performs the action, its Engagement Score increases accordingly.

Example:
If Purchase = 70, then a user completing a purchase receives +100 points.

More actions may be added in future releases.

Where Engagement Score Appears in HoodEngage

Engagement Score is displayed in several important parts of HoodEngage to give you quick insight into how active a profile is.

Profiles List (Audience → Profiles)

In the Profiles table, you will find a dedicated Engagement column.
Each profile has a badge indicating:

• Low
• Medium
• High

Engagement badge displayed in the Profiles table

These badges help you quickly assess your audience quality and segment profiles more efficiently.

How Engagement Score Affects Campaign Targeting

Although deeper integrations with targeting and automation are still under development, Engagement Score already provides strong value:

• You can manually segment profiles based on badges
• You can use ranges to identify high-value customers
• You can gradually build scoring models for your business workflows

As the feature evolves, Engagement Score will integrate with more HoodEngage components such as automation flows, segmentation rules, and predictive analytics.

Summary

Engagement Score is a flexible scoring and segmentation feature that helps you:

• assign point values to important actions;
• define thresholds for Low, Medium, and High engagement;
• understand the quality and activity of your audience;
• view engagement indicators across Profile Lists and Profile Details.

It gives you an immediate visual and numeric understanding of how users interact with your system, enabling more precise targeting and smarter communication strategies.