Email setup overview

Why good email campaigns matter

Well-configured email campaigns help you reach the right recipients at the right time, with consistent sender identity and reliable delivery.

You can expect benefits like:

• Higher deliverability — fewer bounces and less risk of messages landing in spam
• Better engagement — more opens and clicks when your sender settings are correct
• More trust — consistent sender email and sender name improve recognition
• Fewer setup issues — smoother validation and easier troubleshooting when something goes wrong

Email setup

Follow the steps below to access your Email settings in HoodEngage and add a new email configuration.

Step 1: Access email settings

In your HoodEngage dashboard, navigate to HoodEngage Settings > Email in the top right corner.

Email setup location in the navigation

Here, you can see the overview of all your email configurations.

Email configurations overview

Step 2: Add new email configuration

Click on the Add email configuration button in the top right corner.

Add new email configuration

After that, you will choose a provider (for example: Ocamba, Mailchimp, SendGrid, or Mailgun) and complete the provider-specific fields.

Value for users

When email setup and verification are configured correctly, users benefit from:

• Reliable delivery - Emails are more likely to reach the inbox instead of spam folders
• Trusted sender identity - Consistent sender details improve recognition and trust
• Relevant communication - Better setup supports targeted and personalized campaigns
• Faster support response - Reply-to configuration helps users contact your team quickly
• Smoother experience - Fewer delivery issues mean fewer missed updates and messages
• More predictable campaign performance - Stable sender setup helps keep delivery and engagement more consistent over time
• Easier troubleshooting - Clear configuration and validation steps make issues faster to identify and resolve

Best practices

• Select the correct DNS provider - This ensures you receive accurate provider-specific instructions
• Copy DNS values exactly - Even small differences in TXT or DMARC values can break verification
• Wait for propagation before re-validating - DNS updates can take several minutes (or longer in some cases)
• Use a clear sender identity - Keep sender name and sender email recognizable and consistent
• Always send a test email first - Confirm delivery and rendering before launching a campaign
• Start with smaller segments - Validate deliverability and engagement before larger sends
• Monitor results regularly - Track bounces, spam complaints, and opens to maintain sender quality
• Keep your sender domain aligned with your brand - Consistent branding improves trust and recipient recognition
• Review sender settings periodically - Update sender name, reply-to email, and defaults when team or workflow changes